(Everybody’s Talkin’ About) DC Comics-The New 52, Wednesday Afternoon (ET) Edition

With the release of JUSTICE LEAGUE #1 by Geoff Johns and Jim Lee, DC Comics-The New 52 officially kicked off. Coverage has been widespread today. Looking for a comprehensive overview? Look no further.

THE NEW YORK TIMES ran a major feature story on the launch of DC Comics-The New 52 on the front of the Arts section and on their homepage. “We’re not looking for a way of going back to what we did before,” DC Editor-in-Chief Bob Harras told them. “We like to say here, ‘No trap doors.’ This is what we are going to do.”

TODAY.COM interviewed DC Entertainment Co-Publishers Jim Lee and Dan DiDio. (You might have seen the story on MSNBC, too.) “It’s all about getting comics into the hands of new readers,” Lee said. “We’re trying to introduce these characters to new audiences.”

Last night’s Midnight Madness event with JUSTICE LEAGUE creative team Geoff Johns and Jim Lee at Midtown Comics in New York City had an incredible turnout and was a huge success. MSNBC was on location taking photos of everything from fan costumes to BATMAN and SWAMP THING writer Scott Snyder mingling with fans to Geoff and Jim distributing pizza to those who waited in line for hours to get their hands on JUSTICE LEAGUE #1.

ABC NEWS interviewed Geoff and Jim, who discussed everything from new costumes to their collaborative process. “In the case of JUSTICE LEAGUE, we’re actually completely retelling and re-envisioning how they met and why they met and why they stayed together,” Geoff Johns explained. “The goal is to actually have more personality, more conflict, more tension. Everyone knows them as the super-friends, but we’re showing that they’re not actually friends – not yet.”

WIRED MAGAZINE posted a gallery of various JUSTICE LEAGUE character designs by Jim Lee. Take an exclusive look at Jim’s designs for Superman, The Flash and Aquaman and be sure to check out WIRED’s analysis of these characters’ fresh costumes and looks.

With so much excitement about the 52 titles being released, it’s hard to pick a favorite. “The best part is that for all of the different members of [the DC Comics team] that have read all of the books,” DC Entertainment Co-Publisher Dan DiDio told THE WASHINGTON POST, “I can’t find two people with the same Top-Five list. That’s what’s great for me.”

DiDio also caught up with THE VILLAGE VOICE. “We want to get back down to the core characters and rebuild the fiction around them,” he said of DC Comics-The New 52. “This isn't about rehashing stories, but providing things that new readers can relate to."

EBONY.COM looks at diversity in DC Comics-The New 52, including characters like Voodoo, Static Shock, Cyborg, Mister Terrific and Batwing. “When we go to conventions, we see people of all races and genders,” DiDio told them. “We want a real sense that these characters are participating in the same world that exists outside our window.”

DigiDay ran a piece about same-date digital publication. According to Hank Kanalz, SVP of Digital, “What we heard anecdotally is that people have been coming into comic book stores and buying more titles and asking about digital delivery.”

Io9 and MTV GEEK also shed some light on the heralding in of DC Comics-The New 52 with the release of JUSTICE LEAGUE #1. MTV GEEK also announced a special Twitter competition in which you can win each #1 issue being released as part of DC Comics-The New 52. For information on how to enter the contest, click here.

Much, much more to come as major interviews are being conducted as I load this blog post.

Congratulations are in order to Geoff, Jim, Scott Williams and everyone else behind JUSTICE LEAGUE #1. The issue hasn’t even been out for a full day yet and is already sold out. Here's a first look at the cover of the second printing.

Holy Moley, we’re really doing this, aren’t we?

We launched our digital program June 23 of last year, hoping that one day, we’d digitally release new comics on the Same Day as Print. That day is TODAY! What a remarkable journey we’ve all taken to get to this point.

Many ask us “Why now?” Because with the launch of The New 52, we have a unique opportunity to attract new (and lapsed) readers! They are out there, and we want to reach them in as many ways possible. The frontline is the local comic shop — and clearly, they have embraced the bold new direction we’ve taken. Nothing beats cracking open a brand new book, held firmly and tangibly in your hands.

But there are so many people who don’t know where or how to buy comics, or that they even still exist. Releasing our stories on digital platforms widens our reach. It is our belief that the digital platform is additive to the overall business of comics.

The more people who try our books, the more people will like our books. And if they like what they read on their portable device, there’s a greater chance they will seek out more of the same, both in digital and print formats.

It also comes down to choice. The New 52 presents new choices — there is a book (or several) for everyone in this line. We also want to give you a choice of format -- whether it is the traditional periodical, the collected edition, or a digital version on your computer, iPhone, iPad, , iPod, Android, WP7, PSP, and more to come. And we don’t want timing or price to be the deciding factor, but rather preference of format (and of course, content). Comics we release digitally on the same day as print will maintain the same price point for the first month of sale.

If you visit Read.DCComics.com you'll see that it's all about that freedom to choose I talk about above. There you'll find information on how to find a comic book shop near you, how to subscribe to the print comics and how to read them online.

This is such an exciting time for comics, and DC Comics in particular. Our characters have always evolved with the times. This time around, technology has a profound and direct influence on how our characters come to life. The evolution has just begun.

Best regards,

Hank Kanalz

SVP Digital

 

A Note from Diane Nelson about DC Comics – The New 52

When I put in place the new DC Entertainment executive team in February of last year, I asked them to think big and be bold – to adopt a “no fear” attitude toward the business we love. We set out to reinvigorate interest in comics, bring in new readers and make our characters and stories more accessible to the widest possible audience, all while respecting the core fans who are the foundation of our company. That’s exactly what the DC Entertainment team has done with the unprecedented roll-out of DC Comics – The New 52 and the launch of same day digital comics. I couldn’t be more proud of the team or the results.

Today’s release of JUSTICE LEAGUE #1 from Geoff and Jim kicks-off The New 52 and marks the culmination of a lot of hard work from all of our teams in New York and Burbank. We’re very excited to share of our efforts with you and I hope you join us in celebrating DC Comics – The New 52. Stay tuned; we have a lot more in store for you throughout September and beyond.

(EVERYBODY’S TALKIN’ ABOUT) DC COMICS-THE NEW 52, TUESDAY AFTERNOON (ET) EDITION

This afternoon, we’re going to take a look at what the comic book trade press is saying about JUSTICE LEAGUE #1 and The New 52 – including their interviews with some of the talented people behind the launch.

* ICV2 featured a three-part piece on The New 52 – featuring interviews with DC Entertainment Co-Publishers Dan DiDio and Jim Lee, conducted in advance of San Diego Comic-Con. Said DiDio: “Our numbers are up in the mass market over-all in conjunction with graphic novel sales.” Check them out here: Part One, Part Two, Part Three.

* COMIC BOOK RESOURCES showcased a Comic-Con video interview with BATWING and CATWOMAN writer Judd Winick, who discusses his extensive research for the BATWING book and the timeless appeal of CATWOMAN. Also featured is an interview with writer Paul Jenkins about redefining Deadman in DC UNIVERSE PRESENTS.

* Newsarama offered a comprehensive primer on The New 52 as whole, and also served up some interviews with the writers behind the various series – including writer J.T. Krul (Captain Atom) and Paul Cornell (DEMON KNIGHTS).

* Over at iFanboy, Ron Richards and Conor Kilpatrick each listed their top five (and bonus five) picks for the most anticipated New 52 titles – with JUSTICE LEAGUE topping both lists.

* Comic Vine offered their own perspectives and interpretations of the new Batgirl pages that debuted in the NY Post, while writer Scott Lobdell (TEEN TITANS, SUPERBOY) provided some insider insights on the launch.

* ComicBook.com listed the five things they love most about The New 52 – including greater ethnic diversity, more women, day-and-date digital releases and DC’s confidence in the launch.

* DreadCentral.com picked up The Source’s preview of The New 52’s ANIMAL MAN, with extensive art. Also included was a full breakdown of New 52 titles that may be of interest to horror fans.

There’s more rolling in by the minute, and we’re expecting even more once JUSTICE LEAGUE hits the shelves. Stay tuned.

Fifty-Five Midnight Madness Events Tonight – Find One Near You

Comic retailers have embraced the arrival of DC Comics-The New 52  and many are celebrating with local Midnight Madness events around the country.  Fifty-five retailers are holding events tonight (Aug. 30) to celebrate the release of JUSTICE LEAGUE #1 – be sure to check out our DC Events page to find a retailer near you and join the party. And if you’re in New York be sure to get in line at Midtown Comics for a chance to get your #1 issue signed by Geoff Johns and Jim Lee.  If you’re not near a retailer event you can follow all the action on Twitter and Facebook, we’ll be posting lots of updates throughout the day.

Counting down to DC Comics-The New 52: A note from Geoff Johns

While I was checking in for my flight yesterday from Los Angeles to New York I thought to myself, “Don’t check your bag.” I mean, it was pretty light and who checks their bag for a three-day trip? But I decided to anyway, almost embarrassed to tell the clerk who gave me a look as if to say, “You’re checking this?” I fumbled together a few words, thanking her and headed to the gate.

When the flight arrived at New York I was greeted by an airline worker who informed me my bag had been lost. But I didn’t panic (thankfully my notebooks and laptop full of the next several scripts of JUSTICE LEAGUE, GREEN LANTERN and AQUAMAN were in my backpack which was with me – the latest work being an outline on the second year of Justice League). My bag wasn’t that important. Being in New York was.

I’m in Manhattan to join everyone else tonight at midnight to celebrate the release of JUSTICE LEAGUE #1 at Midtown Comics. A very different JUSTICE LEAGUE #1 than I would’ve ever imagined writing.

I’m known for stories that build off the rich continuity that DC has. So when the idea of an entire line-wide relaunch was discussed, I knew it would stir controversy, which I’ve never been a big fan of. I knew it would change characters I was already comfortable with. And I knew I would have to completely re-think how I was going to approach everything I was writing. But I also knew it was a chance for every writer and artist to turn their focus on the one other thing that makes DC great: its characters.

This is new. And new is scary. For all of us. We’re entering into uncharted waters.

But we have Aquaman to brave those waters.

And Batman. And Superman. And Frankenstein, Justice League Dark, Grifter, Swamp Thing, Batgirl, the Flash, Suicide Squad, Action Comics, Batman & Robin and many, many more.

It’s a challenge and a thrill to work on a relaunch for JUSTICE LEAGUE that explores these characters in a different way, spin GREEN LANTERN into a new direction starring its greatest villain Sinestro as the ring bearer and finally tackling AQUAMAN to answer that question no one knew needed answering: Who Sank Atlantis?

My bag showed up at 4 a.m. this morning. I think it’s because I believe in a better tomorrow.

I learned that from Superman.

Geoff

(Everybody’s Talkin’ About) DC Comics-The New 52, Tuesday Noon (ET) Edition

We’re twelve hours from the launch of DC COMICS: THE NEW 52. Here’s the very latest on today’s coverage:

· AM NEW YORK highlights tonight’s highlight’s tonight’s Midnight Madness event at Midtown Comics’ Times Square location. DC Entertainment Co-Publisher Dan DiDio tells reporter Scott Rosenberg that “not only do we have two of the top talents in the industry launching our premier superhero team book, but it really does set a style and tone that people should be expecting throughout the line as we get into the new 52.”

· THE PITTSBURGH POST-GAZETTE interviews Dan DiDio about the increased diversity of DC Comics-The New 52 and interviews local PA retailers about our same day digital plans and the changes to DC Comics continuity.

· THE PATRIOT NEWS interviews local retailers and Dan DiDio about DC Comics-The New 52.

· IGN lists two books you might have heard of, JUSTICE LEAGUE # 1 and FLASHPOINT # 5, on their list of 10 Comics to Watch This Week.

To be continued…

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