Warner Bros. Consumer Products Awards The LEGO Group License

Warner Bros. Consumer Products Awards The LEGO Group...

By DCE Editorial Wednesday, July 20th, 2011

Construction toys(Construction Toys Based on the Universe of DC Comics Super Heroes Slated for 2012)

BILLUND, Denmark – July 20, 2011 – Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world’s most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of DC Comics characters and stories to inspire LEGO building fun. Construction sets, minifigures and buildable characters and creatures inspired by the universe of DC Comics are slated to launch in January 2012. The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman™, Robin™, Catwoman™, The Joker, The Riddler™, Two-Face, Poison Ivy, Harley Quinn™, Bane, Bruce Wayne, Superman™, Lex Luthor™ and Wonder Woman™. Buildable characters will include Batman, The Joker and Green Lantern. Select figures will be on display in the LEGO booth (#2829) at Comic-Con International at the San Diego Convention Center July 21-24. “We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products.  “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only LEGO Group can create.” The company will revisit their previous successful collections like LEGO BATMAN™ that also inspired the best-selling LEGO BATMAN: The Videogame, published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since its launch in 2008. “Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.” At San Diego Comic-Con, 3,000 exclusive Batman and Green Lantern LEGO minifigures will be distributed to kick off a promotion that will take place from August to December in advance of the launch. Fans are encouraged to use their collectible minifigures and existing LEGO collections to create original LEGO DC Universe SUPER HEROES adventures through video, photography or illustration, then share their submissions on www.LEGOSUPERHEROES.com. Entrants have a chance to win monthly prizes or a grand prize trip to California for exclusive tours of Warner Bros. Studios, WB Animation and LEGOLAND® California.