Holy Moley, we’re really doing this, aren’t we?
We launched our digital program June 23 of last year, hoping that one day, we’d digitally release new comics on the Same Day as Print. That day is TODAY! What a remarkable journey we’ve all taken to get to this point.
Many ask us “Why now?” Because with the launch of The New 52, we have a unique opportunity to attract new (and lapsed) readers! They are out there, and we want to reach them in as many ways possible. The frontline is the local comic shop — and clearly, they have embraced the bold new direction we’ve taken. Nothing beats cracking open a brand new book, held firmly and tangibly in your hands.
But there are so many people who don’t know where or how to buy comics, or that they even still exist. Releasing our stories on digital platforms widens our reach. It is our belief that the digital platform is additive to the overall business of comics.
The more people who try our books, the more people will like our books. And if they like what they read on their portable device, there’s a greater chance they will seek out more of the same, both in digital and print formats.
It also comes down to choice. The New 52 presents new choices — there is a book (or several) for everyone in this line. We also want to give you a choice of format -- whether it is the traditional periodical, the collected edition, or a digital version on your computer, iPhone, iPad, , iPod, Android, WP7, PSP, and more to come. And we don’t want timing or price to be the deciding factor, but rather preference of format (and of course, content). Comics we release digitally on the same day as print will maintain the same price point for the first month of sale.
If you visit Read.DCComics.com you'll see that it's all about that freedom to choose I talk about above. There you'll find information on how to find a comic book shop near you, how to subscribe to the print comics and how to read them online.
This is such an exciting time for comics, and DC Comics in particular. Our characters have always evolved with the times. This time around, technology has a profound and direct influence on how our characters come to life. The evolution has just begun.