You might have read online today about a particularly strong reaction that a comic book retailer has had to ACTION COMICS issue 1 by Grant Morrison and Rags Morales. If not, here's the scoop: a retailer in North Carolina was concerned that Superman is cursing when he utters "gd" in the series’ first issue.

Before I could even reach out to Grant Morrison for comment, I received an e-mail from Grant, which read in part:

"It should go without saying that the offending panel and caption, a mere 'GD', is a sound effect grunt - to suggest Superman's breath being forced through gritted teeth - much like 'DHH', 'GNUHH' or the many others used throughout this book and in general in the comics business. It's not in any way representative of God or a curse.”