General Mills and DC Entertainment Join Forces to Promote Reading Among Children

General Mills and DC Entertainment Join Forces to Promote...

By DCE Editorial Monday, October 17th, 2011

New York Comic-Con attendees receive autographed comics from Steve Scott and Paul Tobin during a signing event that introduced exclusive custom comics from DC Entertainment featured in specially marked boxes of Big G cereals. (Diane Bondareff / AP Images for General Mills)

Exclusive Comics Featuring Batman, Green Lantern and Wonder Woman Available in Specially Marked Big G Cereals Big G and DC Entertainment have joined forces to create comic books featuring DC Comics’ Super Heroes available exclusively inside specially-marked Big G cereal boxes.   With the “Justice League” Super Heroes and their epic stories, Big G and DC Comics combined powers in their dedicated efforts to promote reading among children. “We’re excited to embark on this partnership with General Mills as we align our missions to encourage reading among children,” said Hank Kanalz, senior vice president at DC Comics.  “It doesn’t take superhuman powers to get your children to enjoy reading, just a fun comic.” From Batman to Green Lantern to Wonder Woman, these custom comic books feature some of the greatest Super Hero characters of all time. In total, up to 12 million comic books will be offered to consumers, while supplies last. “Combining beloved DC Comics Super Heroes with our kid-friendly cereals allow us to play a huge part in providing families everything they need for a positive start to their day,” said Julie Anderla, integrated communications manager at General Mills. “Our aim is to encourage reading among children by providing them with material they are enthusiastic about.” Participating Big G cereals include Cinnamon Toast Crunch® (17 oz.), Lucky Charms® (16 oz.), Honey Nut Cheerios® (17 oz.), Trix (14.8 oz.), Golden Grahams® (16 oz.), Reese’s® Puffs (18 oz.) and Cocoa Puffs® (16.5 oz.). Visit www.BigGCerealHeroes.com to get more information and view exclusive General Mills and DC Comics content.