DC Comics named to ADVERTISING AGE's list of “America's Hottest Brands”
Mon, 11/28/2011 - 12:00pm
Today, ADVERTISING AGE named DC Comics to its annual list of “America's Hottest Brands.” As regular readers of THE SOURCE know, the high profile launch of DC COMICS-THE NEW 52 got everyone talking—and ADVERTISING AGE took notice.
DC Entertainment President Diane Nelson tells the magazine that “the comic business as a whole could stand some shaking up in order to remind consumers everywhere the power of the medium and its characters and stories."
Head over to the site for the complete list of the 25 companies and brands recognized.