DC COMICS-THE NEW 52 PRODUCT LAUNCH RESEARCH RESULTS
Thu, 02/09/2012 - 5:45pm
Last year, DC Entertainment worked with The Nielsen Company on a consumer research study surveying readers of DC COMICS-THE NEW 52 periodicals. Here are some interesting takeaways from their findings, which were conducted via in-store, online and e-mail surveys:
We expect that there will be a lot of interest in the results of the Nielsen survey. For more information, head over to ICV2 for an exclusive interview with John Rood, DC Entertainment’s EVP of Sales, Marketing and Business Development.