Earlier today, DC Entertainment announced the launch of a new MAD Magazine iPad app. The app will be available for download beginning this Sunday, which also happens to be April Fool’s Day … as well as the birthday of MAD’s infamous mascot, Alfred E. Neuman.

“A lot of people have said over the years they wouldn't be caught dead with a copy of MAD," MAD Editor John Ficarra told NEWSARAMA. "So we figure this is a way that they can have a copy of MAD, without having to hold copy in their hands."

To read more about the new MAD app, check out CNET and NEWSARAMA’s coverage. And this Sunday, don’t be the last fool who hasn’t downloaded the new MAD app.