Created with DC Entertainment to Showcase New Craftsman® Bolt-On™
Modular Power Tool System
HOFFMAN ESTATES, Ill. (Oct. 1, 2012) – Craftsman, America’s most trusted tool brand, is bridging the world of comics and DIY with a first-edition, custom comic book created with DC Entertainment – “Craftsman Bolt-On System Saves the Justice League.” The book, based on the new, innovative Bolt-On tool system, can be viewed and downloaded beginning today on ReadDCEntertainment.com and at CraftsmanComic.com, where fans can submit their own suggested plot for the hero.
“Accomplishing a DIY project can make you feel like a superhero in your home, and the tools you use are a big part of that,” said Michael Castleman, president, Kenmore, Craftsman and DieHard, SVP, Sears Holdings. “With the switch of an attachment, the Bolt-On tool system can transform into nine different tools to tackle any task. With this comic and our presence at Comic Con, we want to show DIY to a new generation of tool users.”
A Heroic Tale of “The Technician”
In “Craftsman Bolt-On System Saves the Justice League,” The Craftsman Technician acts as the handyman to the Justice League, including Superman, Batman, Wonder Woman and The Flash. The Technician finds himself at the center of the story when a villain, The Key, tries to steal records from The Hall of Justice while the Justice League is away. The Technician’s quick-thinking and Bolt-On tool help save the day.
“We loved working with the Craftsman brand team on this project,” said Hank Kanalz, SVP of digital, DC Entertainment. “In the new, custom comic book we spotlight how tools play an important behind-the-scenes role in this Justice League story, from tuning up the Batmobile to getting the Invisible Jet back up and running after an epic battle. It’s a unique angle, one that we don't get to see in the normal course of our stories.”
The “Power” Tool
For those starting their tool collection or looking to expand their arsenal, the Craftsman Bolt-On is a perfect option as America’s largest modular power tool attachment system. It saves space, time and money with nine interchangeable attachments that all connect to one high-performance tool base. The attachments can be switched in seconds to convert from a drill to a router to a jigsaw to an oscillating multi-tool and more. The Craftsman Bolt-On tool system is made to bring projects to life and help users make and create.
The Bolt-On system is available as part of a kit that comes with a tool base, a 20-Volt Max Lithium-Ion battery, a compact Drill/Driver attachment and a QuickBoost® Charger, which boosts battery power at lightning speed – from 0 to 30 percent in 10 minutes with the push of a button, or a full charge to the battery in just 30 minutes. All other attachments are sold separately:
· 3-3/8-inch Trim Saw
· High Pressure Inflator
· Impact Driver
· Two-Speed Hammer Drill
· Oscillating Multi-Tool
The tool hits shelves in late October in time for the holidays. The Bolt-On tool system kit is available for $119.99, while the individual attachments will retail for $29.99 to $39.99.
Calling all Super Fans, DIY Superheroes
Comic and DIY fans alike can find complimentary issues of the comic book at this year’s New York Comic Con at the brand’s exhibit, which features a live-action project build of The Technician’s headquarters using the Bolt-On system. Those adventurous enough can join in to assist with assembly. Fans can also get their photo taken on the Craftsman Motorcycle and participate in other activities, including a signing with the comic book author, Joshua Williamson, on Saturday, October 13 from 11:00 a.m. to noon.
The 2012 New York Comic Con runs from October 11-14 at the Jacobs Javits center in New York City. Stop by to see Craftsman at booth #2046.
For those not attending the show, the full digital comic can be downloaded for free on the DC Comics app and viewed at CraftsmanComic.com. On CraftsmanComic.com, fans have the opportunity to flex their creative muscles by submitting an original drawing and synopsis, outlining their own story of how The Technician can use the Bolt-On system. The winning submission will receive an all-expenses paid trip for two to New York Comic Con 2013 as well as a private tour of DC Comics in New York.*
If you have a great idea for a story but can’t draw a straight line, or love to illustrate but recognize that writing is not your strong suit, CraftsmanComic.com will connect you with others who are in the same boat.