BEFORE WATCHMEN: The Commercial

 

To support the launch of BEFORE WATCHMEN, DC Entertainment has created a dynamic commercial featuring artwork from the highly anticipated comic book prequels.


 

FAST COMPANY interviewed DC Entertainment’s VP of Marketing, John Cunningham and revealed exclusive stills from the upcoming BEFORE WATCHMEN TV commercial which will begin airing next week.


 

BEFORE WATCHMEN: MINUTEMEN #1 lands in stores June 6th.

 

 

 

Everybody’s Talking about BEFORE WATCHMEN: FAST COMPANY Edition

Two weeks ago, DC Entertainment officially announced BEFORE WATCHMEN, a set of seven all-new inter-connected prequel mini-series that will expand on the acclaimed WATCHMEN universe. For the first time since the official announcement, DC Entertainment Co-Publishers Jim Lee and Dan DiDio have released a statement about BEFORE WATCHMEN. “We sought out the very best writers and artists for BEFORE WATCHMEN,” DiDio said in the statement exclusively provided to FAST COMPANY. “This is a talented, fearless group who doesn’t play it safe. They are the perfect fit creatively for this ambitious project. There’s no denying that Alan Moore is a one of the great comic book writers. Dave Gibbons is one of the truly great artists in the industry. Neither of them are participating in Before Watchmen, but we appreciate Dave Gibbons’ support. We know this project will be under the magnifying lens. Watchmen is a critical favorite, a cultural touch point. We believe when fans see the issues this summer, they’ll be as excited as we are today.” “One of the key characteristics of the comic book medium is that it is not brought to life by just one voice,” Lee continued in the statement. “These universes are developed and evolved by multiple creative voices, over multiple generations. The influx of new stories is essential to keeping the universes relevant, current, and alive. Watchmen is a cornerstone of both DC Comics’ publishing history and its future. As a publisher, we’d be remiss not to expand upon and explore these characters and their stories. We’re committed to being an industry leader, which means making bold creative moves.” Head on over to FAST COMPANY for an exclusive first look at a promotional group shot of the Minutemen as illustrated by industry legend Darwyn Cooke.

(Everybody's Talkin' About) DC Comics-The New 52, Early Tuesday AM Edition

As I type this blog post, the halls of 1700 Broadway are mostly quiet. Quiet, that is, save for the sounds of Jim Lee and Geoff Johns doing another round of morning radio interviews.

With less than 24 hours to go before tonight's midnight launch of DC Comics-The New 52, the press coverage continues to roll in. Among the late night/early morning highlights?

* THE ADVOCATE has an exclusive preview of BATWOMAN # 1.

* Check out Grant Morrison's interview with FAST COMPANY. As the internet noted last week, Grant provides some of the best pull quotes in the comic book industry and his FAST COMPANY interview is no exception. The feature also comes with an exclusive page from ACTION COMICS # 1, which shows Superman transforming into Clark Kent.

* Jim Lee was interviewed by the HOUSTON CHRONICLE.

* TIME OUT CHICAGO interviewed local retailers about DC Comics-The New 52 and the impact of digital on the comic book industry.

Oh and those morning interviews?

Here's a rundown of who Geoff and Jim will be talking with this morning:

8:40-8:50 am--WOCM-FM (OCEAN CITY RADIO)

9:00-9:10 am--WELI-AM (ARTFORD RADIO)

9:15-9:30 am--KRCL (SALT LAKE CITY RADIO)

9:30 – 9:40 am--KNX-AM (LOS ANGELES RADIO)

9:40-9:50 am--WKXL-AM (CONCORD RADIO)

10:10 – 10:20 AM--KFXR-AM (DALLAS RADIO)

10:20-10:30 AM--FOX NEWS RADIO (NATIONAL RADIO)

To be continued...

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