During San Diego Comic Con, MTV GEEK sat down with DC Entertainment’s Co-Publishers Jim Lee and Dan DiDio to discuss DC Comics-The New 52.
“What we really wanted to do is shake up the business,” said DiDio. “What we’re doing is launching 52 new titles and not only that, but it’s a brand new take, a brand new view and brand new ideal behind our characters. What we’re hoping to do is energize our fanbase, our existing fans and bring in new fans.”
Head on over to MTV GEEK to check out the full interview, where Jim and Dan talk about everything from costumes to digital day-and-date to why 52 titles are being launched at the same time.