New York Comic-Con attendees receive autographed comics from Steve Scott and Paul Tobin during a signing event that introduced exclusive custom comics from DC Entertainment featured in specially marked boxes of Big G cereals. (Diane Bondareff / AP Images for General Mills)

Exclusive Comics Featuring Batman, Green Lantern and Wonder Woman Available in Specially Marked Big G Cereals

Big G and DC Entertainment have joined forces to create comic books featuring DC Comics’ Super Heroes available exclusively inside specially-marked Big G cereal boxes.   With the “Justice League” Super Heroes and their epic stories, Big G and DC Comics combined powers in their dedicated efforts to promote reading among children.

“We’re excited to embark on this partnership with General Mills as we align our missions to encourage reading among children,” said Hank Kanalz, senior vice president at DC Comics.  “It doesn’t take superhuman powers to get your children to enjoy reading, just a fun comic.”

From Batman to Green Lantern to Wonder Woman, these custom comic books feature some of the greatest Super Hero characters of all time. In total, up to 12 million comic books will be offered to consumers, while supplies last.

“Combining beloved DC Comics Super Heroes with our kid-friendly cereals allow us to play a huge part in providing families everything they need for a positive start to their day,” said Julie Anderla, integrated communications manager at General Mills. “Our aim is to encourage reading among children by providing them with material they are enthusiastic about.”

Participating Big G cereals include Cinnamon Toast Crunch® (17 oz.), Lucky Charms® (16 oz.), Honey Nut Cheerios® (17 oz.), Trix (14.8 oz.), Golden Grahams® (16 oz.), Reese’s® Puffs (18 oz.) and Cocoa Puffs® (16.5 oz.). Visit www.BigGCerealHeroes.com to get more information and view exclusive General Mills and DC Comics content.

In 30 minutes, the DC ALL ACCESS: SUPERMAN panel at NYCC begins in Room 1A10. Looking for a taste of what to expect? Check out the cover to SUPERMAN: EARTH ONE, VOLUME 2.

It’s official! All 52 first issues of DC Entertainment’s historic publishing initiative DC COMICS – THE NEW 52 have sold out from Diamond Comic Distributors in advance of publication. And all 52 issues will receive second printings.

Here’s a further look inside the numbers for DC COMICS-THE NEW 52:

· ACTION and BATGIRL already have third printings and JUSTICE LEAGUE, the bestselling comic book to date for all of 2011, is in its fourth printing.

· AQUAMAN #1 is the eleventh title in DC Comics-The New 52 with sales of more than 100,000. The series joins the sales ranks of the previously announced titles ACTION COMICS, BATGIRL, BATMAN, BATMAN AND ROBIN, BATMAN: THE DARK KNIGHT, DETECTIVE COMICS, THE FLASH, GREEN LANTERN, JUSTICE LEAGUE and SUPERMAN.

· BATMAN # 1 joins JUSTICE LEAGUE # 1 and ACTION COMICS # 1 as the third title with sales exceeding 200,000 copies.

“We at DC Entertainment thank our creators, our retail partners, and our readers, and remind them all we’re just getting started,” said John Rood, DC Entertainment Executive Vice President of Sales, Marketing and Business Development. “We’re thrilled to be making history, but we’re not standing around congratulating each other. We’re working behind the scenes to leverage our recent success into our long term vision for this company and its iconic characters and brands.”

“There’s never been anything like DC COMICS – THE NEW 52, as seen by our unprecedented sales and overwhelming fan enthusiasm," said DC Entertainment Co-Publishers Jim Lee and Dan DiDio. "All 52 first issues have now sold out in advance of publication and each one of the first issues has received a second printing. Backed by DC Entertainment's massive marketing campaign, dozens of retailer events, and hundreds of headlines from around the globe, this is a watershed moment for the comic book industry. It's the most significant publishing event in the last 25 years of this company’s long and storied history.”

This Wednesday will bring the final week of first issues from DC Comics-The New 52. The press buzz hasn't quieted down yet!

CBS SUNDAY MORNING profiled DC Comics-The New 52 yesterday. Keep checking back to THE SOURCE, as we will post the video here once it becomes available for viewing online. We don’t want to spoil anything, but if you missed yesterday's segment, be sure to watch the entire video. It has a particularly cool ending.

PARADE MAGAZINE ran a piece on some of the changes to Superman in DC Comics-The New 52. “We take him back to a time when he had to struggle more, when he was more vulnerable,” Jim Lee said to them about the Man of Steel. Want more Superman? Head on over to COMIC BOOK RESOURCES to check out their exclusive preview of SUPERMAN #1, which hits stores this week.

YAHOO’s ASSOCIATED CONTENT interviewed DETECTIVE COMICS writer and artist Tony S. Daniel. “I wanted to nail down a more vintage detective/crime story aspect to the storytelling, a film noir style to my stories,” Daniel told them of the series. “The style here is the bleak, pervasive menace to Gotham City in Batman's world.” DETECTIVE COMICS #2 hits stores next week.

GAWKER’S IO9 interviewed BATWOMAN creative team J.H. Williams III and W. Haden Blackman about what to expect from the series. “We're trying to establish that Batwoman operates in more of a supernatural portion of Gotham,” Blackman teased. Her opponents and some of the storylines have a supernatural bent to them, which in my mind makes them feel very different than the other Bat-stories. We're combining horror with romance with vigilante action, but there's also that strong supernatural angle as well.”

And if you’re still not sure what titles to pick up this week, there's a number of high profile exclusive previews to check out. In an interview accompanying their exclusive preview of TEEN TITANS #1, Scott Lobdell tells USA TODAY that the first issue is "designed specifically so that as you're sitting down to read this book, you're learning about Kid Flash, Red Robin and Wonder Girl. Pretty much what you see on the paper is what we know about them and what they know about each other." THE LOS ANGELES TIMES’ HERO COMPLEX and IGN channeled their dark sides with their respective exclusive previews of I, VAMPIRE #1 and JUSTICE LEAGUE DARK #1. UGO has the exclusive first look at THE SAVAGE HAWKMAN #1, while MTV GEEK premiered their exclusive preview of THE FURY OF FIRESTORM: THE NUCLEAR MEN #1.

To be continued …