DC COMICS-THE NEW 52 PRODUCT LAUNCH RESEARCH RESULTS

Last year, DC Entertainment worked with The Nielsen Company on a consumer research study surveying readers of DC COMICS-THE NEW 52 periodicals. Here are some interesting takeaways from their findings, which were conducted via in-store, online and e-mail surveys:
  • The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

Gallery from “We Can Be Heroes” Press Conference

Earlier today, DC Entertainment announced “We Can Be Heroes,” an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. Below, check out a gallery of images from this morning’s press conference announcing “We Can Be Heroes” at the Time Warner Center in New York City.

(EVERYBODY’S TALKIN’ ABOUT) DC COMICS-THE NEW 52, TUESDAY AFTERNOON (ET) EDITION

This afternoon, we’re going to take a look at what the comic book trade press is saying about JUSTICE LEAGUE #1 and The New 52 – including their interviews with some of the talented people behind the launch.
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