DC COMICS-THE NEW 52 PRODUCT LAUNCH RESEARCH RESULTS

Last year, DC Entertainment worked with The Nielsen Company on a consumer research study surveying readers of DC COMICS-THE NEW 52 periodicals. Here are some interesting takeaways from their findings, which were conducted via in-store, online and e-mail surveys:
  • The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.
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