The holidays are upon us and another year is in the books. But before we move on to the excitement of next year, we wanted to take some time to look back at 2015 and to reminisce about a few of the great things it brought to the world of DC Entertainment. Whether it was a remarkable development inside one of our comics, a cool, game-changing twist that played out on the screen, or a real-life change that will impact the comics, movies, TV shows, toys and games that you’ll be seeing from us in the future, this year had no shortage of moments that stood out. However, some resonated more than others. Some really stood out. These are DCComics.com’s “Ten Moments that Mattered” for 2015.
Who said super heroes were for boys? No really, who said it? At what point did costume-clad action figures aimed at grade schoolers become a boys-only club?
Well, whatever the cause, DC Entertainment, Warner Bros. and Mattel took the first step towards changing that perception when they introduced DC Super Hero Girls, a new line of toys, books, apparel and animation aimed squarely at girls between six-years-old and twelve. Built around a universe where some of the most recognizable DC heroes and villains attend a super hero high school together, it offers a distinctly different and far gentler look at the world of super heroics. Where class clown Harley Quinn plays pranks on her determined roomie Wonder Woman, Poison Ivy is the school’s prize botany student (naturally), Barbara Gordon helps with IT and everything is overseen by Principal Amanda Waller. In short, it’s a colorful introduction to the idea of super heroes that hits just the right tone for some of our youngest fans, and is particularly perfect for young girls.
DC Super Hero Girls made their debut to great acclaim at New York Comic-Con, with a standing room-only panel and an attention-grabbing booth display. The animated shorts have debuted at a consistent clip since then and you can look for the action figures, action dolls, books and comics in spring, 2016.
But why does a product line matter? Why highlight this? Put simply, it’s because thousands of girls already like super heroes. They like them despite feeling excluded from them due to the lack of products for them and the serious dearth of action figures and toys highlighting female heroes. When all the toys, clothing and other branded items that are produced all highlight male characters and are clearly aimed at boys or male fans, female fans can’t help but feel unwanted and excluded. And no fans should feel excluded because super heroes aren’t just for boys. They’re not just for avid comic book readers and collectors. They’re not just for action buffs and gamers.
Super heroes are for everybody.
Be sure to check DCComics.com again tomorrow for another moment that mattered in 2015.