Mercedes-Benz Teams Up with Warner Bros. Pictures and DC Entertainment to Launch Exclusive Six-Part Digital Comics Series in Anticipation of Upcoming ‘Justice League’ Film
Mercedes-Benz has partnered with Warner Bros. Pictures and DC Entertainment to publish an action-packed digital comic book series as part of Mercedes-Benz’s global campaign to promote the upcoming Justice League film.
Produced exclusively for the Mercedes-Benz Instagram channel, the six standalone stories focus on the private lives and alter egos of Justice League team members, including Bruce Wayne, Diana Prince and more, as they save the day with a little help from their heroic Mercedes vehicles. The series is written by Adam Schlagman who serves as Creative Director, Theatrical at DC Entertainment, and is drawn in the film actors’ likenesses by fan-favorite artist Jason Badower.
The first story, titled “Joyride,” features Ezra Miller’s Barry Allen and Ray Fisher’s Victor Stone, and can be viewed today on the Mercedes-Benz Instagram channel. New stories starring Gal Gadot’s Diana Prince, Ben Affleck’s Bruce Wayne, and Jason Momoa’s Arthur Curry will be released on a recurring basis leading up to Justice League’s theatrical release on November 17, 2017.
“We are glad to launch the first of six exclusive digital comic stories on our global Instagram channel today. This innovative approach reflects our urge to always offer exclusive and unique content to our worldwide social media fan base. Stay tuned, there are more great campaign assets to come before the release of Justice League on November 17, with many more insights of this remarkable global partnership,” says Dr. Jens Thiemer, Vice-President Marketing Mercedes-Benz Passenger Cars.
Each installment will be promoted with custom MOVs and teaser imagery posted across the auto company’s social media channels, including Facebook, Twitter and Tumblr. The comic was produced by DC’s Custom Creative Studio, the premier custom content creation team at DC Entertainment.
About the Mercedes-Benz Justice League Promotional Campaign
The Mercedes-Benz Justice League co-promotional campaign kicked off on October 5 at the New York City Comic Con ahead of the November 17 release of Warner Bros. Pictures’ much-anticipated epic action adventure. Starting October 9, Mercedes-Benz has launched a TV commercial featuring all main vehicles appearing in the film. The TVC will explain why Mercedes-Benz vehicles are “hard to resist”—even if you’re actually a superhero. The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Convertible, which makes an appearance surrounded by members of DC’s iconic league of heroes. And “Symbols,” another quite different campaign motif, shows an even stronger connection between these Super Heroes and Mercedes-Benz, with a surprising take on the brand’s three-pointed star logo.
An extensive “making of” featurette provides film and comics fans with an in-depth, behind-the-scenes look at the film shoot, highlighting the main Mercedes-Benz vehicles and the tremendous effort by Mercedes-Benz’s visionary in-house design team to build up the Mercedes-Benz AMG Vision Gran Turismo interior for its big-screen debut.
About Justice League
Ben Affleck, Henry Cavill, Gal Gadot, Raymond Fisher, Jason Momoa and Ezra Miller star in the action-adventure film Justice League.
Fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and the Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Justice League was directed by Zack Snyder from a screenplay by Chris Terrio and Joss Whedon, story by Terrio & Snyder, based on characters from DC Entertainment; Superman created by Jerry Siegel and Joe Shuster. Charles Roven, Deborah Snyder, Jon Berg and Geoff Johns produced the film, with Jim Rowe, Ben Affleck, Wesley Coller, Curtis Kanemoto, Daniel S. Kaminsky and Chris Terrio serving as executive producers.
Set for release in 3D and 2D in select theatres and IMAX beginning November 17, JUSTICE LEAGUE will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.